06:00 pm, Monday 23 Apr 2007

Tata Motors launches mini truck – ‘Tata ACE’ – in Nepal

Tata Motors and Sipradi set up Tata Genuine Parts distribution company for commercial vehicles

Tata Motors has launched its popular mini truck, Tata Ace in Nepal. Nepal is the second international market after Sri Lanka, where Tata Motors has introduced this vehicle. The Tata Ace being launched in Nepal is specially configured to negotiate hilly terrains. 

Since its launch in India in 2005, the Tata Ace has received stupendous response from customers across India and has rewritten the dynamics of the commercial vehicle industry. Since launch, the Tata Ace has sold close to 96, 000 units in India and Sri Lanka. 

The Tata Ace is powered by a small and efficient unique twin cylinder 16bhp IDI 700cc diesel engine. Suitable for both rural and urban use, the 4-wheeler has the ability to carry a variety of payloads and has the agility to navigate narrow by-lanes owing to its turning radius of 4.3 metres. The Tata Ace is a high performance, low maintenance, safe and reliable mini truck with sporty car-like features to ensure comfort in ride and handling. 

The Tata Ace has an ergonomically designed, all-steel cabin with a display of car-like features including elegant two-toned seats, clear instrument cluster, utility trays, magazine pockets, twin-blade, twin-speed wipers and combination switches. The conveniently positioned gearshift lever and parking brake enhance comfort in ride and handling. The Tata Ace meets all safety norms-including frontal crash, roof crush and rear wall strength. To ensure the safety of the driver and co-driver, seat belts are standard fitment. Disc and drum brakes in the front and rear respectively ensure high performance in sudden braking while the large windscreen and rear window allow for higher level of vision and clarity. All these features come with the economy of diesel and a very good mileage. 

The Tata Ace carries a 36000-km/12-month warranty, and is backed by comprehensive spares and service network of 20 service stations across Nepal. The Tata Ace will be sold in Nepal through Tata Motors’ distributor, Sipradi Trading.

Tata Motors has a presence in Nepal for over four decades. The entire commercial vehicle range – comprising trucks, tippers, buses, pick-ups and the passenger car range is currently available in Nepal.

A Tata Genuine Parts distribution company for commercial vehicles
Tata Motors and Sipradi also announced the setting up of a Tata Genuine Parts (TGP) distribution company for Tata commercial vehicles. The new company, Sipradi Auto Parts Pvt. Ltd. (SAPL), will begin with a network of 71 authorised parts outlets across the country and a corporate showroom at Kathmandu. This network will ensure widespread availability of affordable Tata Genuine Parts for Tata commercial vehicles, which will reduce the overall lifetime cost of the vehicle for customers in Nepal.

About Tata Motors
Tata Motors is India’s largest automobile company, with revenues of US$ 5.5 billion in 2005-06. With over 4 million Tata vehicles plying in India, it is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world’s fifth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, and South East Asia and in Australia. Tata Motors and Fiat Auto have formed an industrial joint venture in India to manufacture passenger cars, engines and transmissions for the Indian and overseas markets; Tata Motors also has an agreement with Fiat Auto to build a mini truck vehicle at Córdoba, Argentina. The company already distributes Fiat-branded cars in India. Tata Motors’ international footprint include Tata Daewoo Commercial Vehicle Co. Ltd. in South Korea; Hispano Carrocera, a bus and coach manufacturer of Spain in which the company has a 21% stake; a joint venture with Marcopolo, the Brazil-based body-builder of buses and coaches; and a joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market pickup vehicles in Thailand. Tata Motors has research centres in India, the UK, and in its subsidiary and associate companies in South Korea and Spain. 

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