Tata Motors launches TATA SUPERACE mini-truck in Vietnam
Key highlights:
Following Tata Motors announcing its foray into Vietnam last year, the company along with its domestic partner TMT Motors of Vietnam, today announced the launch of its first product in the country – the Tata SuperAce, a versatile mini-truck.
An innovative cargo transport solution, the Tata SuperAce mini-truck offers versatility, safety and comfort. Engineered to perform all the tasks of a small pick-up truck, the Tata SuperAce has a rated payload of 1 tonne, meeting requirements of both inter and intra-city transportation, for market loads like cement, construction items, food grains, vegetables, fruits, FMCG and white goods transportation. As the only diesel powered mini-truck in its segment, the Tata SuperAce is also offered with a petrol powered engine, for a superior fuel economy and a top speed of up to 130 kmph.
The Tata SuperAce is currently available across 7 sales points in Northern Vietnam and will soon be available across the country.
Mr. Ravindra Pisharody, Executive Director (Commercial Vehicles), Tata Motors said, “Having officially announced our entry into Vietnam last year, we at Tata Motors are happy to announce the launch of our very first product, the Tata SuperAce mini-truck in the country today. Having sold over 1.5 million mini-trucks on the Ace platform globally so far, the Tata SuperAce has been developed based on Tata Motors deep understanding of the CV customer, for a wide range of applications. Through our partnership with TMT Motors, we are committed to shaping the commercial vehicles industry here and are determined to build a long lasting relationships with the customers, with competitive business advantages and the trusted credentials of the Tata Motors brand.”
Mr. Rudrarup Maitra, Head, Commercial Vehicles, International Business, Tata Motors. said, “When we first decided to enter Vietnam, we at Tata Motors were encouraged by the positivity, enthusiasm and entrepreneurship of the Vietnamese people. As one of the fastest growing economies in South East Asia, this presented us with a huge opportunity, to not only serve the future of this market, but to partner the country on that journey. With the SuperAce, we are perfectly positioned to fuel the potential growth, encouraging first time commercial vehicles customers to enter and successfully compete in the transportation space.”
Mr. Bui Van Huu, Chairman, TMT Motors said, “The Tata SuperAce will be a true partner to Vietnamese entrepreneur in every sense and is an important milestone in TMT Motors’ efforts of changing the commercial vehicle landscape in Vietnam. Tata SuperAce will help us to address a larger commercial vehicle base, providing a solution to customers for their transportation needs.”
TATA SUPERACE PERFORMANCE
With the best-in-class combination of power, speed, and fuel efficiency, TATA SUPERACE comes equipped with the technically advanced 4 Cylinder 1405 cc Diesel Engine which delivers 70 Hp @ 4500 rpm power, while the 1396 cc Petrol Engine delivers 85 Hp @ 5500 – 6000 rpm of superior power. The light-weight aluminum engine and the smartly calibrated 5-speed gearbox facilitates a smooth drive and for class leading fuel efficiency of 17.9 kmpl for diesel and 10.2 kmpl for petrol engine (under test conditions). Large brakes with 7-inch brake boosters coupled with LCRV (Load Conscious Regulating Valve) ensures seamless braking and longer life of the vehicle. The strong and rugged front strut type independent and rear leaf-spring suspensions, coupled with hydraulic double acting telescopic suspension makes Tata SuperAce a perfect vehicle for varied load and road conditions. Best-in-class speed of up to 130 kmph (for petrol) ensures more trips due to the low turnaround time. Currently available in one trim for each of the fuel options, which comes with air con, power steering, power windows and body colored bumper – Tata SuperAce Diesel DLE and Tata SuperAce Petrol GLE.
TATA SUPERACE DESIGN
Aesthetically designed in-house, TATA SUPERACE comes with a comfortable cabin with an ergonomically located driver console, glove-box with lock, provision for music system, mobile charging facility, digital clock and full fabric seats. On the exterior, stylish body colored bumper, new front protective wheel arch eyebrows, wide angle ORVM on both sides further accentuate the vehicle’s stance. The vehicle also offers a suitable cargo load deck size for market load operation and a rated payload of 1 tonne with a new reinforced load body. TATA SUPERACE has a small turning circle radius of 5.1m making it most suitable for deliveries in small lanes and by lanes. The 2.6m long cargo load deck size makes it suitable for varied applications. The vehicle’s 14inch tyres, high ground clearance of 160mm and gradeability of 39% (for diesel), ensures it is stable with varied loads and road conditions.
TATA SUPERACE SERVICE
The service and maintenance attributes of the SuperAce vehicle, guarantees peace of mind for its customers. With over 9 service touch points in the Northern Vietnam, Tata Motors’ authorized partner, TMT Motors will offer best-in-class ownership experience. The vehicle also comes with an assured warranty of 3 years / 100,000km (whichever is earlier).
ABOUT THE TATA ACE
Tata Ace family has surpassed over 1.5 million sales globally since 2005. By delivering a superior and safer driving experience, and the chance to garner more earnings, the ACE family has not only met the expectations of the thousands of owner-operators across the country, it in fact, exceeded them to create a new paradigm in cargo movement. The vehicle is strategically designed to perform all tasks, whether it is the daily market load operator who wants to grow as an entrepreneur and increase his/her profitability or the retailers and small businesses who have the business requirement of delivering dense loads to their end customers with ease.
TATA SUPERACE is available in Indonesia, Philippines, Thailand, South Africa, Sri Lanka, Bangladesh, Ghana, India and now in Vietnam.
The Ace vehicle platform has thus far produced about 12 offerings based on engine type, engine power and body configurations. The Ace family today comprises the Ace HT, Ace EX, Ace CNG, Ace High Deck, Ace DICOR NA, Ace DICOR turbo, Ace Zip, and the latest addition in the form of the SuperAce and SuperAce Mint. On the passenger transportation side, the Ace platform has developed the Magic HT, Magic CNG, Magic Iris and the Magic Iris CNG.
About Tata Motors:
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,75,561 crores (USD 41.6 billion) in 2015-16. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.
